
For real estate agents, time is the most valuable resource. Yet, many find themselves buried under endless administrative work instead of focusing on what truly matters—building relationships, negotiating deals, and closing sales. Studies suggest that the average realtor spends 10+ hours per week on non-revenue-generating tasks. That’s more than 40 hours a month wasted on scheduling, emails, and paperwork.
The good news? Agents don’t need to carry this burden alone. With the rise of virtual assistants (VAs) and automation tools, agents can eliminate up to 80% of their repetitive tasks—freeing time for growth, sales, and client satisfaction.
At first glance, sending emails, updating listings, or filing paperwork might seem small. But added together, they consume entire workdays each week. The cost isn’t just time—it’s lost opportunities. While agents are stuck in admin mode, competitors are out signing new clients.
Every 10 hours wasted could mean:
Back-and-forth scheduling eats hours. Missed or double-booked appointments can cost credibility.
Compliance forms, disclosures, and contracts are essential—but highly repetitive and time-consuming.
Manually entering client details or updating MLS systems can take hours every week.
While important, designing flyers or posting listings on Instagram isn’t the best use of an agent’s prime hours.
A real estate VA can handle:
In short, they take on the “busy work” so agents can focus on clients.
The average VA costs $8–$20 per hour, depending on experience and location. Compare that to an agent’s commission-based hourly rate (often $100+ per hour). Hiring a VA means paying a fraction of your time’s value while boosting productivity.
Modern CRMs like HubSpot, Follow Up Boss, or kvCORE automatically send follow-ups, schedule reminders, and score leads.
Tools like Calendly eliminate back-and-forth emails, letting clients book directly.
Platforms like DocuSign cut hours of paperwork by allowing contracts to be signed digitally in minutes.
Chatbots can answer FAQs, schedule appointments, and capture leads 24/7—without agents lifting a finger.
The real magic happens when VAs and automation tools work together. Imagine:
Result? 15+ hours saved weekly and more deals closed.
Mark, a realtor in Los Angeles, was drowning in emails and MLS updates. After hiring a VA for 10 hours per week and adopting automation tools, he saved 15 hours weekly. Within six months, he closed 5 more deals than the previous year—translating into $50,000+ in additional commissions.
Q1: What’s the difference between a VA and automation?
A VA handles tasks that need human judgment, while automation handles repetitive, rule-based tasks.
Q2: How much does a real estate VA cost?
Most range from $8–$20/hour, depending on skillset and location.
Q3: Can a VA replace an in-house assistant?
Yes—at a fraction of the cost, without office overhead.
Q4: What’s the best task to automate first?
Lead follow-ups and appointment scheduling—both save huge amounts of time.
Q5: Are automation tools hard to set up?
Most modern tools are plug-and-play, with minimal training needed.
Q6: Can VAs and automation work together?
Absolutely—VAs oversee and refine tasks while automation does the heavy lifting.
Most real estate agents lose 10+ hours a week to admin work, but it doesn’t have to be that way. By hiring a virtual assistant and leveraging automation tools, agents can reclaim their time, close more deals, and enjoy work-life balance.
The future of real estate isn’t about working harder—it’s about working smarter.